Interview with the founder of Streamplate Bryan Jordan

Bryan Jordan
Bryan Jordan is studying Electrical/Computer Engineering and Neuroscience at the University of Sydney. He’s currently the CEO/Founder of Streamplate and is its principal author of the Python and Swift codebase. He’s additionally writing a number of papers on philosophy, neuropharmacology and machine-learning driven drug discovery of which a few are now in peer-review. Bryan’s aspiring to later move into medicine and pursue neuro-trauma surgery where he can research synthetic neural tissue and develop constructive neurosurgical techniques. 

1. What is Streamplate?
Streamplate’s a personalised food ordering app with health tracking. We serve choices – so we’re building towards the ability for users to open the app and see what they want. Users need to be able to action choices as well so we offer pre-ordering, at-table ordering, split bills, reservations, messaging, allergen filtering and nutrition tracking along with ways for users to earn money by serving meals from their home, creating events and earning commission from curations.

2. How did you come up with the idea?
Great software is a software you don’t need to interact with – so it seems a hyper-personalised, general recommendation system that guides software-based experiences will be the backbone of future apps. Building up this engine will take time, but the first step is to understand who a user is at an emotional level. This means the first step towards a general recommendation system involves deducing users’ emotional triggers, and given how emotionally-driven eating and drinking can be, food ordering was an appropriate place to start. From there it’s always been about maximising product-market fit and consistently improving the product before marketing outwards.

3. What obstacles did you have to overcome to get to where you are today?
In June 2016 I realised the direction software will have to take and wanted to be part of that journey. I was working in filmmaking at the time as a writer/director so I had to self-teach coding but also realised it’d be beneficial to accelerate my own technical development by going to university so I enrolled in Computer Engineering and Neuroscience at the University of Sydney. Since then, development has been split between my own personal, technical development and then product development. Naturally, this has taken a bit of time and so it’s been 4 years now since I first became motivated to work on this idea.

4. What is the future of Streamplate and how will coronavirus change the restaurant industry?
Streamplate will begin public marketing in a few weeks with polished branding and an updated recommendation-engine that’s heavily ML-driven. The idea is to focus as much of our engineering work on the recommendation system so we’ve decided to build a lot of features first as it’s cheaper and easier to build them now, than in tandem with a recommendation system. This also means we can focus more on shifting the company into being an AI-company, rather than simply an “app company”. COVID-19 has accelerated digital adoption across most industries and this will serve Streamplate well. In addition, the epidemic has also emphasised the importance of a nutritious diet as it can reduce the impact of morbidities such as obesity and diabetes type-2. Hopefully, this will spur some lifestyle changes for those that need it most and ideally, Streamplate can be there to support them on that journey.

5. How have you combatted the current climate of coronavirus within your company?
I’m the only full-time employee at Streamplate for now so anyone else is working on a more casual or part-time basis. This means there’s been a limited impact to the company besides operational and strategic planning ahead. I’m also in general not an advocate of meetings as generally, most can usually be replaced with messages or a phone call so the idea of COVID interrupting our meeting schedule has thankfully been irrelevant for us.

6. What advice would you give to young budding entrepreneurs?
Don’t call yourself an entrepreneur, use a title that describes expertise – engineer, scientist, lawyer, analyst, marketer etc. Don’t listen to most advice, 99% of start-ups fail so instead you should listen to your present and find out for yourself what’s working and what isn’t. Only listen to proven achievers. Experience only reminds you of the shades of grey you can operate in and still end up successful – and if you already know that then you don’t need to worry about anything else because if you persist long enough, you’ll reach your goal.

We would like to thank Bryan for speaking with us.

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